SPORTALITY provides exclusive tickets, corporate hospitality, luxury hotel accommodations, and dedicated transportation for the 53rd Daytona 500.
The Daytona 500 is regarded by many as the most important and prestigious race on the NASCAR calendar, carrying by far the largest purse. Championship points awarded are equal to that of any other Sprint Cup race. It is also the series' first race of the year; this phenomenon is virtually unique in sports, which tend to have championships or other major events at the end of the season rather than the start.
Since 1995, U.S. television ratings for the Daytona 500 have been the highest for any auto race of the year, surpassing the traditional leader, the Indianapolis 500 which in turn greatly surpasses the Daytona 500 in in-track attendance and international viewing. The 2006 Daytona 500 attracted the sixth largest average live global TV audience of any sporting event that year with 20 million viewers.
