The Client
Shaping the flooring world for more than 100 years, our client stands alone as one of the largest producers and distributors of resilient flooring worldwide.
Situation
A need to spur sales in the fourth quarter -- an otherwise dormant and inventory-heavy period for the client.
Goal
To entice dealers to increase their sales output by setting goal-oriented sales criteria, measured in total sales per metre square.
The client, in conjunction with SPORTALITY, presented a sales incentive and dealership program based around The Masters golf tournament.
Rather than simply discounting (thus devaluing) the product, the criteria involved ordering X amount of Y product at the original sale price, within the 4th quarter, thus moving inventory and driving sales in a typically slow period.
Upon meeting the sales criteria, both dealer and seller were rewarded with a trip to The Masters golf tournament in Augusta, Georgia, including all food, beverage and 3 rounds of golf.
