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Fact: The first player to wear protective headgear was in 1928, George Owen of the Boston Bruins. The last player to remain helmet-less, retired in 1997 – Craig MacTavish of the St. Louis Blues

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Case Studies

Masters Case Study

Rewarded distributors for paying full price.

Monza Case Study

A transportation company utilized the F1 race in Italy to motivate their sales reps.

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