The Client
A third party logistics company that handles the shipment of freight from 'cradle to grave' across North America and around the world.
Situation
A need to improve global communication amongst a sales team with low levels of interaction.
Goal
To increase sales across all teams by 25%.
To encourage and develop communication and collaboration between global team divisions.
SPORTALITY worked with the client to develop an internal sales incentive program gauged by several metrics deemed important by the senior executive. The program spanned a time period of six months. Prior to launching the program, SPORTALITY developed hospitality programs to 10 major sporting events worldwide for this endeavour.
The competing sales teams were presented with the 10 possible prizes, of which the winning team would have the opportunity to pick the final destination. Among the possible destinations:
Developed to include the winning team members (6), the President and Vice President, the program also included two SPORTALITY Event Managers to ensure professional program execution. Upon completion of the sales incentive program, the winning team selected the final destination - The Italian Grand Prix in Monza!
The client requested that the program be extended and adjusted to include a three-day sight-seeing venture and five-star hotel stay in Rome prior to the Monza race-weekend. A first class train was arranged from Rome to Milan, where the guests stayed for the race.
Result
Our client reported an impressive sales increase of over 30% and an immeasurable increase in communication across their sales team.
